Saturday, January 24, 2009

Confirming Borders why Bother? The Borders Express shop



We visited Dubai Marina Mall several weeks back. This mall is very near to where we used to live when the company put us up at the Nuran Residences. We visited again today as we heard that the Waitrose supermarket is now open.

The Borders bookshop at Ibn Batutta Mall since we arrived in September last year till now is not yet open but surprisingly Borders Express at Dubai Marina Mall has opened so quickly.

Now "Express" is a good word for "unsubstantial". It is a small bookshop, not interesting at all. Worse, "Express" has usually meant faster service which commands premium prices. True enough, a paper back copy of Galdwell's, "Outliers" is tagged at 99Dhs versus 77Dhs at Kinokuniya in Dubai Mall.

Once again, Borders why bother?

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